New York City Mayor Eric Adams has announced the launch of a $1.5 million multimedia marketing campaign to promote the expanded New York City Earned Income Tax Credit (NYC EITC).
New York City will spend millions on Earned Income Tax Credits. (Photo: United Way)
New York City Earned Income Tax Credit
The campaign is aimed at eligible New Yorkers to ensure that they claim the tax credit available to them during this year’s tax season. Beginning on March 4th, the city will run a new marketing campaign on television, radio, social media, in print, and out-of-home advertising, including billboards and posters.
Last year, the state and city match to the federal EITC was increased for the first time in almost 20 years, thanks to efforts by Mayor Adams, Albany, and the City Council. After the city committed $250 million annually to the NYC EITC, it received a one-time state payment of $100 million, according to a published report in Yahoo News.
Under the city’s expansion of this program, single parents with one child and an annual income of $14,750 or less will see their benefits rise from $187 to $933, which is a 400 percent increase. A married couple with two children and an annual income of $25,000 will see their New York City benefit grow from $308 to $925 under the city payment, a 200 percent increase.
Approximately 800,000 New Yorkers will benefit from the expansion of the NYC EITC, helping them better afford essential items such as food, rent, and utilities. The campaign is being managed by the Mayor’s Office of Ethnic and Community Media, with creatively produced by Athena and media placement overseen by Venus Media Group, both city-certified M/WBE media vendors.
READ ALSO: Here’s How To Claim Your 2023 Earned Income Tax Credit (EITC)
Promotion for New York City Earned Income Tax Credit
“The Earned Income Tax Credit is a lifeline for hundreds of thousands of families across New York City,” said Deputy Mayor for Economic and Workforce Development Maria Torres-Springer. “Last year’s expansion of the EITC was a historic achievement and the launch of this broad-based marketing campaign will ensure that New Yorkers in every corner of every borough are ready to seize this opportunity and put money back in their pockets.”
In a published article in Local Today, the marketing campaign complements the annual NYC Free Tax Prep campaign run by the New York City Department of Consumer and Worker Protection (DCWP). NYC Free Tax Prep provides free, professional tax preparation services that can help New Yorkers keep their full refund, including valuable tax credits like the NYC EITC.
The Internal Revenue Service’s deadline to file tax returns is April 18, 2023. New Yorkers can call 311 or visit New York City’s tax prep website to choose the best filing option for themselves and find the most convenient location if choosing in-person or drop-off tax prep. A checklist of what documents New Yorkers need to bring with them to file and multilingual information about the services are available online.
READ ALSO: Up To $11,097 Available To Eligible New Yorkers On National Earned Income Tax Credit Day
